Build your email marketing list in 3 easy steps

Step One - Form, Form, Form!
Place a registration form prominently on your website homepage, or every page. Drive the people who visit your site directly to the registration form.

Your ESP provider usually has easy-to-use form-building tools. Beware of the law, if you collect information make sure you know exactly what you can do with it. There are not only laws for anti-spa but also telemarketing, and laws governing fax laws as well.

Step Two - Leverage
Take advantage of items such as "forward to a friend feature" from you ESP. Your newsletter will take on a virtual effect and your list will grow. Research other places on the Interent where you can advertise.

Other ideas to check out. What other site do your vistors go to? Go to www.alexa.com type in your URL and see where you are ranked. If your site is ranked you will be able to view other similiar sites.

Barter space with other sites that your visitors may read. Remember to build your list accurately and legally.

Step Three - Obtaining permission
You may find that you have a great postal lists from days gone by, update them. Once you do this you can send out a good old fashion postcard asking them to sign up on your Web site, explaining the benefits of your company. Don't forget to include your opt-up form!