Economic Recession Marketing - "No Stress Marketing"

Lee Gorman principal owner of (M) llc Marketing understands the concerns that companies have meeting their sales quotas, especially during this economic downturn. We should all know, marketing is as important as sales, unfortunately many companies pull back on marketing, just when they should be increasing their marketing efforts at a time when it is easier to carve out a larger piece of the pie.

At (M) we realize this fact, and we are concerned about our client’s well being and potential for growth. With this in mind, we have developed a new marketing budget system that can help any company formulate a marketing budget that is feasible during this economical challenging time. We call it “No-Stress Marketing”.

Very simply put, typical marketing expenses are either billed on a retainer, and/or project driven. “No Stress Marketing” settles the uncertainty of the ups and downs of what is being paid for and when.

We help our clients determine a marketing budget – one they can afford. We look at a course of action, which might include:  advertising, graphic design, pr/media relations, electronic media, social media, trade shows etc. We then divide the actual cost by what our clients can afford monthly. This tells our clients and us how many months it will take to pay for a marketing communications program beyond a 12-month cycle. We do not add any penalties, commissions, interest, or any other hidden cost. The only thing we ask of our clients is to pay directly for all outside vendor costs within the normal 30-day cycle.

In this way our clients know exactly what they will receive, what their monthly marketing costs will be, and still have all the benefits of a top-notched marketing program.